Business Plan Development
Onset Global partners and consultants have extensive experience with the planning, launch, and management of branch or subsidiary operations. We develop credible business plans for presentation to company management, investors, and banks, with the objective to obtain the necessary funding. Our business plans establish a roadmap, and set measurable objectives for the foreign operation.
Our approach is marketing-led, but includes key financial projections for investment requirements, revenue, margins, and cash flow, and profitability. A typical plan includes
Our approach is marketing-led, but includes key financial projections for investment requirements, revenue, margins, and cash flow, and profitability. A typical plan includes
- Executive Summary
- Target Market (more in depths, organization size, decision criteria, reasons to buy)
- Primary market research (e.g. surveys)
- Company and Brand Identity
- Product Description and Positioning
- Pricing and Competition
- Sales / Channel Plan
- Marketing Plan (communication, PR, promotion)
- Marketing Budget
- Business Plan (funding, cash flow, revenue, cost, margins)