Channel Strategy Design and Implementation
Channel strategy is one of the most critical market entry decisions, a major
factor in the investment needed, and is difficult to change later on. The Onset
Global approach evaluates market entry methods to recommend design the best fit
channel strategy considering
factor in the investment needed, and is difficult to change later on. The Onset
Global approach evaluates market entry methods to recommend design the best fit
channel strategy considering
- Legal, business models, and product ownership through the distribution chain
- Capital investment, market access, and time to market
- Advantages and drawbacks of distributor, reseller, agent, OEM, licensing and direct sales channel models.
Onset Global associates have extensive experience with the design of channel sales and marketing policies and agreements to optimize revenue, margins, and market penetration, while avoiding channel conflict with the right mix of
- Exclusive territories, or target market segments
- Opportunity registration processes
- Channel incentives: cooperative marketing agreements, graduated margins based on target achievement, bonus payments
Our extensive network of industry contacts especially in IT and automotive industries supports the implementation of your channel strategy with introductions to potential
- Distributors and resellers
- Sales Agents
- Systems and solution integrators
- OEM product sales
- Licensing and franchise opportunities