Cultural and Product Adaptation
A very important market entry decision is the adaptation of products and business practices to local markets. Product adaptation can range from minimal (to meet local laws and regulations) up to products designed for global markets, or large geographic target markets. The key success criteria are to set goals that correspond to the planned investments and availability of resources. Onset Global consultants have on average over 20 years of Product Management experience, and will support your product and business planning for
- Mandatory regulatory and standards adaptation (power, environment standards, languages, etc.)
- Market research and advice marketing mix for target markets (product adaptation, pricing strategy, promotions, and channel selection).
While we are not a law firm or specialized HR and benefits consultant, Onset Global has extensive experience to support the adaptation of your business processes to local customs and laws
- Adaptation of contracts and company policies to local business
- Human resource policies, compensation and benefit plans