Focused Marketing Plan Methodology
Onset Global team members developed and implemented the Targeted Marketing Plan (TMP) methodology and the Product Management Process for a Fortune 500 company. We further developed and adapted these methodologies for the mid-tier market and refined the process with a number of industrial and business services client companies. Since 2006, we added important new sections on web presences, search engine analytics, and social media marketing to the more traditional marketing mix.
Our planning methodology results in a very practical roadmap that can be implemented and tracked, including budgets, projected results, and the
return on investment for each campaign.
Our planning methodology results in a very practical roadmap that can be implemented and tracked, including budgets, projected results, and the
return on investment for each campaign.
